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Want to promote Raised with Care: Stewards of the Land to your audience? Feel free to use the images and copy below on your social media accounts.
Jocelyn Forseille, DVM
Assistant Registrar
Alberta Veterinary Medical Association
[email protected]
Kelly Cromwell
Director of Strategy, ev+ AGENCY
[email protected]
Jocelyn Forseille, DVM
Assistant Registrar
Alberta Veterinary Medical Association
[email protected]
Kelly Cromwell
Director of Strategy, ev+ AGENCY
[email protected]
Social Media Copy
Below you will find social media copy ready to use for sharing Raised With Care: Stewards of the Land to your own audience.
Producer Groups / Commodity Groups
Post #1 – Producers
Antimicrobial resistance (AMR) is a threat to both animal and human health.
Food producers across Alberta have long been stewards of responsible antibiotic use, and their continued relationships with their veterinarians plays a huge role in combating AMR.
The ABVMA, in collaboration with key stakeholders, have developed the Raised With Care: Stewards of the Land documentary, a look into the importance of stewardship when it comes to antimicrobial resistance including the role that producers, farmers, government and veterinarians play in raising healthy animals in Alberta.
Watch now @ raisedwithcare.ca
Post #2 – Producers
The Raised With Care: Stewards of the Land documentary focuses on the importance of stewardship when it comes to antimicrobial resistance including the role that producers, farmers, government and veterinarians play in raising healthy animals in Alberta.
Learn about an industry of stewards who are already collaborating, innovating, and actively changing their practices to protect the safety and sustainability of the food we eat.
Watch now @ raisedwithcare.ca
Post #3 – Producers
“The quality of Alberta Beef, I brag it up too much, but I think it’s as good as there is in the world. And this antimicrobial stewardship has really brought it to the forefront. We always had good quality genetics, but now it’s just taken it one step further in my opinion.” – Dr. Roy Lewis, Veterinarian
The Raised With Care: Stewards of the Land documentary features many stewards from multiple industries who are collaborating, innovating, and actively changing their practices, to protect the safety and sustainability of the food we eat.
Watch the full video @ raisedwithcare.ca
Post #4 – Producers
Food producers, farmers, veterinarians, government, and the public are all part of a multidisciplinary industry of stewards collaborating, innovating, and actively changing their practices. Their goal is to protect the safety and sustainability of the food we eat, and to ensure the future availability of medically important antibiotics. This is the story that the Raised With Care: Stewards of the Land documentary tells.
Watch the full video @ raisedwithcare.ca
Post #5 – Producers
“I think that we have a pretty fantastic group of producers in the swine industry. They’re always looking for innovation, they’re always looking to do something better. And when they know that they’re being looked upon to be the leaders in something, they really grasp that, and they move forward with it.” – Dr Jessica Law, Veterinarian
Pork producers, along with other food producers, veterinarians, government and the public, all have a huge role to play in promoting responsible antimicrobial use, and the prevention of antimicrobial resistance.
Watch the full Raised With Care: Stewards of the Land documentary @ raisedwithcare.ca
Post #6 – Producers
“I would say in the last 10 years the poultry industry has also been able to drive some initiatives at the national level where they voluntarily reduce the preventative use of all antimicrobials important to human medicine and that’s something we can be really proud of and has been a big shift. – Dr. Tom Inglis, Veterinarian
Poultry producers, along with other food producers, veterinarians, government and the public, all have a huge role to play in promoting responsible antimicrobial use, and the prevention of antimicrobial resistance.
Watch the full Raised With Care: Stewards of the Land documentary @ raisedwithcare.ca
Veterinary Community
Post #1 – Veterinary Community
The Raised With Care: Stewards of the Land documentary tells the story of the collective effort that is needed to ensure food stays safe, animals stay healthy, and livelihoods continue to prosper. It reinforces how important the relationship between veterinarian, client, and patient is to good stewardship.
Watch now @ raisedwithcare.ca
Post #2 – Veterinary Community
The Raised With Care: Stewards of the Land documentary, produced by the ABVMA, focuses on the importance of stewardship when it comes to antimicrobial resistance including the role veterinarians, producers, farmers, and government play in raising healthy animals in Alberta.
This film showcases the value of a relationship with a veterinary team, while acknowledging some of the challenges veterinarians face.
Watch now @ raisedwithcare.ca
Post #3 – Veterinary Community
Introducing the Raised With Care: Stewards of the Land documentary – a look into antimicrobial resistance (AMR) and the various roles that producers, farmers, government and veterinarians play.
The project began by investigating the difficulties and hardships of change, while exploring ways producers and the veterinary community could work together to fight antimicrobial resistance.
This film highlights how important the veterinarian/patient relationship is to good stewardship.
Watch now @ raisedwithcare.ca
Post #4 – Veterinary Community
Antimicrobial resistance threatens our use of antibiotics in both animal, and human health.
“I feel pretty strongly just through my experience with dealing with producers as once they see the benefits of having a proper vaccination protocol, a proper treatment protocol and proper guidance into the use of antimicrobial use, it will be very much seen as an investment rather than an expense.”
– Dr. Pat Burrage BSc. DVM, Professional Services Veterinarian, Lethbridge Animal Clinic
The Raised With Care: Stewards of the Land documentary examines these relationships, and how stakeholders in Alberta are making positive changes for the future of our province.
Watch now @ raisedwithcare.ca
One Health Community
Post #1 – One Health Community
Raised With Care: Stewards of the Land focuses on the importance of stewardship when it comes to antimicrobial resistance including the role that researchers, veterinarians, producers, farmers, and government plays in raising awareness for AMR, and promoting positive stewardship practices.
It tells the story of the collective effort that is needed to ensure food stays safe, animals stay healthy, and livelihoods continue to prosper. It reinforces how stewardship goes beyond the prudent use of antimicrobials and covers the importance of prevention, and relationships in bringing what has been called one of the greatest health challenges of our time, under control.
Watch the full documentary @ raisedwithcare.ca
Post #2 – One Health Community
“Antimicrobial resistance is one of the greatest health challenges of our time, and we cannot leave it for our children to solve.” WHO Director-General Dr Tedros Adhanom Ghebreyesus
Quoted November 2020, Mid Covid19 Pandemic.
The ABVMA has developed a new documentary focusing on the importance of stewardship when it comes to antimicrobial resistance – Raised With Care: Stewards of the Land.
Watch the full documentary @ raisedwithcare.ca
Post #3 – One Health Community
“Antimicrobial Resistance can or will impact all of us. We are moving towards the post antibiotic era, where we can’t necessarily treat these bacterial infections we take for granted. […] We deal with these things in human health as well in animal health. And if we don’t address AMR, we are going to move to a place where we can no longer treat these infections.”
-Simon Otto Assistant Professor, School of Public Health, University of Alberta/Veterinarian
Raised With Care: Stewards of the Land is a documentary that focuses on the importance of stewardship when it comes to antimicrobial resistance including the role that researchers, veterinarians, producers, farmers, and government plays in raising healthy animals in Alberta – we all have a part to play.
Watch the full documentary @ raisedwithcare.ca
Post #4 – One Health Community
Stewardship goes beyond prudent use and prevention – researchers, veterinarians, producers, farmers, and government all have a significant part to play when it comes to antimicrobial stewardship, and slowing the development of antimicrobial resistance.
This is the focus of the Raised With Care: Stewards of the Land documentary. Watch now @ raisedwithcare.ca
Media/General Public
Post #1 – Media/General Public
Watch the full Raised With Care: Stewards of the Land documentary below – a look at how relationships between veterinarians, producers, government, and the public have a part to play in the on-going fight against antimicrobial resistance.
Watch now @ raisedwithcare.ca
Post #2 – Media/General Public
“What the public doesn’t always understand is that animal products, meat in Canada is always antibiotic free, and that there is a requirement by law, always has been.”
-Dr. Duane Landels, Former President – Canadian Veterinary Medical Association
Raised With Care: Stewards of the Land is a documentary that focuses on the importance of stewardship when it comes to antimicrobial resistance including the role that researchers, veterinarians, producers, farmers, and government plays in raising healthy animals in Alberta.
Watch the full documentary @ raisedwithcare.ca
Post #3 – Media/General Public
The issue of antimicrobial resistance is as relevant today as it ever has been. Veterinarians, producers, researchers, government, and the public all have a significant part to play in the on-going fight against antimicrobial resistance.
Learn more by watching the full Raised With Care: Stewards of the land documentary @ raisedwithcare.ca
Post #4 – Media/General Public
Antimicrobial stewardship isn’t solely the responsibility of food producers – it’s on everyone to ensure that antibiotics are used responsibly, and with one-health in mind.
Stewardship allows us to better treat both human and animal health concerns, and ensure that 100 year old Alberta farms and ranches can become 200, 300, or 400 years old.
Raised With Care: Stewards of the Land is a documentary on the importance of stewardship when it comes to antimicrobial resistance including the role that researchers, veterinarians, producers, farmers, and government plays in raising healthy animals in Alberta.
Watch the full documentary @ raisedwithcare.ca
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